An American freeride and backcountry ski company, 4FRNT, has been taken over by a group of private entrepreneurs and long-time friends who are said to be bringing a combination of financial resources and experience in the ski industry and digital operations to develop the brand into a more modern e-commerce ski business. They will continue to collaborate with pro athletes on the development of innovative products through 4FRNT’s marketing manager, Sam Kimmerle, who will take on the role of brand manager. The new owners are Charlie Johnson, an entrepreneur from Colorado; Will Armenta, a product management executive at a leading Silicon Valley technology company; and Ebi Lange, a manager involved in a commercial mower production operation in southern Germany. Lange has lived and worked for most of his adult life in the U.S, where he was involved in the acquisition and turnaround of the Rossignol Group in 2008. The seller of 4FRNT is Jason Levinthal, en entreprenuer who acquired the brand in 2017 from its founder, Matt Sterbenz.  Levinthal, who has founded and led several other ski companies, including Line Skis and Full Tilt Boots, will stay on as a consultant for the coming year while focusing on another brand he owns, J Skis. Venture 7 Advisors served as the advisor to 4FRNT in the divestiture process, consulting more than 60 potential buyers. The price of the transaction was not disclosed.

 

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