Earlier this year, Vogue magazine named Ron Dorff one of the world’s top three brands of men’s swimwear brands and Gentlemen’s Quarterly (GQ) named it one of the top ten brands of men’s underwear. Puma has now invested €4 million in this French brand of men’s sportswear and bodywear through its own Puma Private Equity division. The money will be used primarily for Ron Dorff’s expansion in the U.S. over the coming years. Ron Dorff is a Swedish-inspired brand of premium, functional men’s sportswear that was founded in France in 2012 by a Swedish investor, Claus Lindorff, and a French partner, Jérôme Touron, starting with an online shop. Physical mono-brand stores soon followed - two in Paris and one in London – and another one opened in March 2019 in Berlin. The label is now represented in 80 markets, supplying a network of around 70 wholesale partners in the premium segment. Michael Fassbender, Orlando Bloom and Alexander Skarsgard are among the brand’s ambassadors. Puma has already invested in other brands including Le Col, a brand of premium cycling garments made in Italy that was founded by a former British cycling champion, Yanto Barker.