Luanvi entered into voluntary bankruptcy in July, with a debt of about €10 million. 

In business for a half-century, Luanvi has secured a future for itself by striking a deal with a fresh entity called Revolution Sport, which will be handling its European licensing and distribution, as we learn from TradeSport and Palco23.

Luanvi entered into voluntary bankruptcy in July, with a debt of about €10 million. Revenues for FY23 amounted to €15.7 million, up about 7.8 percent year-on-year, but net profit fell 42.6 percent to €61,206. According to Palco23, the company has restructured its production, moving 60 percent to Morocco and leaving 40 percent in China.

The CEO post was passed in January 2025 to Javier Tarancón García, son of co-founder and longtime CEO Vicente Tarancón, who died in the Valencian flood of October 2024.

The new CEO has clarified Luanvi’s circumstances via LinkedIn, explaining that the Luanvi brand has “always been protected in an independent company” and is “unaffected” by the troubles of the commercial company, Textil Deportivo Valencia SA, headquartered in Paterna.

Revolution Sport was established this year and describes itself as a “marketing and distribution company specializing in comprehensive supply to sports entities with an international presence: clubs, academies, federations, event organizers and retailers.” It provides “end-to-end” management, “from planning and purchasing to customization, quality control, inventory and international logistics.”