Vicente Tarancón, CEO of the Spanish sportswear brand Luanvi, was, according to Diffusion Sport, among the victims of the floods that swept through Spain’s autonomous community of Valencia on Oct. 29. His body was discovered on Nov. 10.
Tarancón was scheduled to have lunch at a restaurant in the town of Xiva with three other businessmen, all of whom perished in the floods. They were Miguel Burdeos, founder and President of SPB Global Corporation, a manufacturer of hygiene and cleaning products; José Luis Marín, founder of Colegios del Siglo XXI (Schools of the 21st Century); and Antonio Noblejas, an economist and the former director of the business school EDEM, whose body, according to the local commercial newspaper Levante, was discovered a few days later.
Tarancón helped found Luanvi, in the early 1970s. Its name is in fact a portmanteau of the names of its founders: Luis, Antonio and Vicente. The brand has supplied the football clubs of Valencia, Levante and Zaragoza as well as Valencia’s basketball team. It was also the equipped Spain’s Paralympic team for the 2016 and 2021 Games, in Rio de Janeiro and Tokyo.
By Nov. 29, according to Levante, Spanish authorities had counted 222 dead and four missing from the cold drop – or, as it is known in Spain, the DANA (an acronym for isolated depression at high altitudes).
