All CrossFit articles
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News briefsFrasers Group acquires WIT Fitness
Frasers Group, the owner of Sports Direct and House of Fraser, has purchased gym and fitness wear specialist WIT Fitness. The retail group has acquired the assets and intellectual property of the London-based sports performance brand. Frasers Group is majority-owned by British retail tycoon Mike Ashley. WIT Fitness is best ...
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News briefs
CrossFit appoints Jason Dunlop as president
CrossFit has appointed Jason Dunlop, a former Nike executive, to the new role of president. Dunlop also held senior roles at Starbucks, Canada Goose, Waterstones, The Body Shop, Marks & Spencer,and The Gap. At Nike, he was the executive responsible for the brand’s Direct-To-Consumer (D2C) business across Europe, the Middle ...
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News briefs
WIT Fitness collaborates with CrossFit
WIT Fitness, a six-year-old online and offline multi-brand retailer based in London, has signed a global multi-year e-commerce and retail partnership with CrossFit. WIT will operate an online CrossFit store and support CrossFit with in-house products in the future. WIT has only two physical stores in London for the moment, ...
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News briefs
Eric Roza, a local affiliate, will buy and lead CrossFit
Eric Roza, owner of a ten-year affiliate CrossFit gym in Boulder, Colorado and former senior vice president of Oracle Data Cloud, is going to become CrossFit’s new owner, at least at the U.S. level. Further details including the purchase price are missing. Roza described himself as the incoming “CEO and ...
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ArticleReebok breaks with CrossFit, whose founder quits
Greg Glassman, who co-founded CrossFit 20 years ago, announced his retirement as its chief executive, after attracting strong criticism for tweeting ”It’s Floyd-19” in reaction to a tweet from the Institute for Health Metrics and Evaluation, which said that racism and discrimination are “critical public health issues.” He resigned from ...
