Adidas’ Covid-19 auction raises over 100k

A 10-day auction launched by Adidas France and called “Athlètes et Solidaires” – which translates roughly to “Athletes Pitching In” – came to close on April 14, having raised a total of €107,730 for the Hospitals of Paris - Hospitals of France Foundation to help deal with the Covid-19 pandemic. ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.