CSR & Sustainability

Erke rises in popularity in China after major donation to Henan flood relief

2021-08-09T16:12:00

Erke, a Chinese brand based in Xiamen owned by China Hongxiang, rose in popularity and was even praised by the central government after donating 50 million yuan renminbi (€6.6m-$7.7m) to help the Henan province, devasted by the floods in the second half of July. Erke sells apparel primarily aimed at ...

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