Marchon Eyewear announced that it will be the first eyewear company to produce frames using Acetate Renew, a new, sustainable material produced by the American specialty chemical company Eastman. Unlike other sustainable alternatives, Acetate Renew is indistinguishable from classic acetate, according to Marchon. It plans to start producing acetate sunglasses and ophthalmic frames using Eastman’s acetate from next year both for its proprietary and licensed brands frames. The acetate will be applied to premium, lifestyle and performance brands. The U.S. eyewear company stressed that the partnership with Eastman will enable it to significantly reduce waste and greenhouse gas emissions without compromising on the quality of frames. Acetate Renew is a cellulose diacetate composed of 60 percent biobased and 40 percent certified recycled content. Marchon’s large portfolio of licensed brands includes Columbia, Dragon, Lacoste Nike, and many others. More in Eyewear Intelligence.