Puma has signed a long-term agreement with Women Win, an organization that uses sports to empower girls and women around the world. With the projects that will be supported directly by the German sports brand, Women Win will reach 5,000 girls and women, said Puma. In addition, as a core funding partner, Puma will help Women Win reach another one million girls and women by the end of 2023. Puma and Women Win previously worked together in 2020, when Puma donated €100,000 to the organization as part of its “Forever Tied Together” campaign, aimed at advancing gender equity from the bottom up. Women Win is a non-profit organization founded in 2006 and registered in the Netherlands, the U.S. and the U.K. Women Win’s work has since impacted more than four million girls in 100 countries around the world.