Reebok has officially debuted the Human Rights Now! Collection, a long-term product platform that is meant to communicate the brand’s mission to inspire human rights and human movement. This collection features graphics inspired by the 1988 Human Rights Now! World Tour, a 20-stop concert series organized at the time to raise awareness of the Universal Declaration of Human Rights. The benefit concert tour was made possible in part by a grant from the Reebok Foundation. In conjunction with the release of the Human Rights Now! collection, Reebok is donating $270,000 to RISE, a non-profit organization that educates and empowers the sports community to eliminate racial discrimination, championing social justice and improving inter-racial relations. The unisex Human Rights Now! collection comprises footwear, apparel and accessories. The footwear features the Human Rights Now! logo on the heel counter and the Human Rights Now! manifesto on the back side of the tongue, which reads: “Let your voice be heard, wear this product with pride. Not just because you support the fight for human rights, but because you have those rights.” The Human Rights Now! collection is part of Reebok’s mission to donate $15 million over the next five years to benefit Black and LatinX communities through organizations that work to end racial injustice. The drop of the collection coincides with the return of the Reebok Human Rights Award Program, which previously ran from 1988 to 2007.