According to Diffusion Sport, Sprinter has been working with a Spanish environmental start-up called Gravity Wave. Their joint project, “Best Wave of Sport,” recovered 30 tons of plastic from the Mediterranean Sea from November 2023 to February 2024. This is part of a larger project called #PlasticFreeOceans, in which 150 or so companies are participating.
The people doing the recovery for Sprinter’s project are some 7,000 “traditional fishermen” working out of some 150 ports, who take whatever plastic they pull up from the depths and deposit it in the bins that Gravity Wave has set up on the docks.
Gravity Wave itself, on its website, speaks of 4,000 fishermen recruited in collaboration with the Greek ocean-clean-up organization Enaleia and the Spanish Fishing Confederation (Cepesca).
Part of the recovered plastic is being used to make displays and signs for Sprinter’s stores, and the rest is being recycled for use in sports facilities for minors “at risk of exclusion.” This latter purpose, called “Play for Future,” falls under a joint project between Sprinter and Nike.
