The French sporting goods giant’s integrated model of design, production and distribution delivered another year of broad-based growth. More telling than the headline numbers: a deepening bet on cycling assets and a sustainability share now exceeding half of sales.
Decathlon is reporting gross merchandise volume (GMV) for its full-year 2025 of €20.7 billion, up 7.1 percent year-on-year in the local currency.
Net sales amounted to 16.8 billion (+4.0%), and the net result rose considerably to €910 million (+16%). EBITDA, unreported in FY 2024, reached €1.8 billion. According to this year’s report, this represents a surge of 21 percent.
| Gross merchandise volume (GMV) | €20.7 billion |
| Net sales | €16.8 billion |
| EBITDA | €1.8 billion |
| Net result | €910 million |
| Digital sales share | 20.2% |
| Countries / regions | 82 |
| Number of stores | 1,902 |
| Products sold | 1.23 billion |
Decathlon ascribes this performance to its “integrated model, combining design, production and distribution,” and to the value proposition of its products, now sold in more than 80 countries.
Also up, albeit slightly, was the digital channel’s share of sales: 20.2 percent (+0.2pp). The store count reached 1,902 (+4.7%) and the number of products sold 1.23 billion (+4.2%). Decathlon’s second-hand market is well on the rise, with the number of such products sold up 17.0 percent to 1.58 million. More than half of the retailer’s sales (53.9%, up from 48.5%) now proceed from what it calls “ecodesign” products. Total repair shops rose by 16 to 1,746.
| Absolute carbon emissions vs 2021 | −16% |
| Electricity from renewable sources | 89.6% |
| Second-hand products sold | 1.58 million |
| Countries with second-hand offering | 43 |
| Repair workshops | 1,746 |
| Sales from ecodesign products | 53.9% |
Decathlon’s total personnel reached 102,913 (+1.8%), but the number of employees owning shares in the group declined to 52,491 (-1.9%).
| Total teammates | 102,913 |
| Gender ratio (women / men) | 46.9% / 53.1% |
| Teammates happy to work at Decathlon | 90.2% |
| Teammates holding shares in the group | 52,491 (51%) |
| New projects supported by Decathlon Foundation | 168 |
| People benefiting from Foundation projects | 112,102 |
| Countries with new Foundation projects | 26 |
Over the course of 2025 Decathlon made moves in cycling, acquiring what is now the Decathlon CMA CGM cycling team and a majority stake (65%) in Bikeleasing Group, which operates in the German-speaking world. Through investment arm Decathlon Pulse the company made in FY 2024 an initial investment (of an undisclosed amount) in the e-bike refurbishment specialist Rebike Mobility (Munich). (This was a funding round with multiple investors and totaling €13 million.) In FY 2025 Pulse increased the investment enough to become Rebike’s majority shareholder.
Management this year saw the appointment of a new Chairman, Julien Leclercq, and a new CEO, Javier López.
The company turns 50 this year and has set a goal for 2030: “to positively impact one billion people while acting to respect the planet, our shared playground,ˮ as López puts it.
