Topgolf Callaway Brands Corp. has extended its licensing agreement with Perry Ellis International for Callaway-branded golf and lifestyle apparel through 31 December 2032. The amended deal includes plans for a premium Callaway Apparel line to launch by 2028.
Topgolf Callaway Brands Corp. has announced that it has extended its long-standing licensing agreement with Perry Ellis International for the design, manufacturing and distribution of Callaway-branded golf and lifestyle apparel. The collaboration, which was originally signed in 2009, is now set to continue through Dec. 31, 2032. The amended agreement also provides for the future introduction of a premium Callaway Apparel line, to be jointly developed and launched by 2028.
About the companies
Topgolf Callaway Brands Corp. delivers golf equipment, apparel and entertainment with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, and OGIO.
Perry Ellis International is a designer, distributor and licensor of a broad line of men’s and women’s apparel, accessories and fragrances. Through its wholly owned subsidiaries, Perry Ellis International owns a portfolio of nationally and internationally recognized brands, including Perry Ellis, An Original Penguin by Munsingwear, Cubavera, Ben Hogan, Savane, Grand Slam, John Henry, Manhattan, Axist, Farah, Laundry by Shelli Segal and Rafaella. Additionally, Perry Ellis International licenses trademarks from third parties, including: Nike for swimwear, and Callaway, PGA Tour and Jack Nicklaus for golf apparel and accessories.
Why it matters
The seven-year extension signals continued confidence in the Callaway apparel partnership, while the planned premium line suggests both companies see opportunity to move upmarket in golf lifestyle. For the sector, this reflects the broader trend of golf brands diversifying beyond equipment into higher-margin apparel categories.
The bottom line
By extending through 2032 and adding a premium tier, Topgolf Callaway and Perry Ellis are doubling down on apparel as a strategic growth driver in the golf market.
