Percko, a French company that makes an unique line of apparel designed to reduce back pain, is about to launch a new connected device called Wavii. It consists of a sensor placed on the upper back, linked to a proprietary smartphone app, that is intended to analyze the person's posture with the help of artificial intelligence. It issues a daily report indicating the time spent in a good or bad posture, and proposes a customized exercise to improve back pain.

The men's and women's versions of the device will be sold from March 2019 on the company's website and, from June 2018, at a French chain of electronics stores, Boulanger, that belongs to the group that controls Decathlon. The company has also launched a version that can be used during sports activities, which is being sold at the running shops of Marathon and Rrun in France. In June 2018, Percko also introduced a vest targeting professionals who perform manual tasks such as gardening, which can be found at the adventure and travel stores of the Nature & Decouverte chain.

The company had a stand at the Ispo Munich show last month as it is looking for distributors all over Europe. It is now in advanced discussions with a distributor in Switzerland and another for the Benelux countries, but nothing is signed yet. The German market is now open, after the expiration of an exclusive, one-year deal with Globetrotter that had made its products available at nine stores.

The brand was founded in 2014 by two engineers, Quentin Perraudeau and Alexis Ucko. They launched a first product in 2016 after raising €400,000 on Kickstarter. Percko's turnover reached €4.5 million last year and it is aiming for a turnover of €7.5 million in 2019.