Grammy Award-winning rapper, singer and songwriter Doja Cat continues her role as Skechers artist-in-residence with the debut of her first footwear collaboration, available at first exclusively on StockX for a limited time. The Doja’Lite from the Skechers x Doja Cat collection is an all-new model that combines Doja’s modern fashion vision with the classic Skechers D’Lites sneaker from the early 2000s. The artist drove the product design process and came up with the campaign motif. StockX is offering a limited number of black and white pairs in women’s sizes, available only while supplies last. StockX stores will feature displays celebrating the partnership and announcing the release of Doja Cat’s new album, Scarlet.
“Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking,” said Michael Greenberg, President of Skechers. “Doja Cat generates headlines and buzz through everything she does, so the excitement surrounding the Doja’Lite styles presents an opportunity to introduce a remix of Skechers heritage sneaker designs to audiences globally.”
Following the exclusive StockX drop, additional colorways in three different styles will be released for the global product and campaign release on Sept. 28. The full Skechers x Doja Cat collection will be available at skechers.com/doja-cat and at select Skechers stores and specialty retailers worldwide.
