With 18.6 million average visits per month, Decathlon is the most visited online retail platform for sports and fashion products in Spain, according to data from SEMRush. The number of online monthly visits on its Spanish website jumped by 22.2 percent in the last year alone, because of the pandemic. Zara occupies the second spot, with an average 17.04 million visits per month, representing a 24.3 percent increase from a year ago. Zalando takes the third step of the podium, with an average 11.8 million monthly visits, 42.6 percent more than last year. Decathlon is the biggest sporting goods retailer in Spain. It recently launched its own marketplace in the country as part of a program to generate half of its sales over the internet by 2030.

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