Massachusetts-based Yottaa, Inc., a cloud platform for accelerating and securing digital commerce experiences, announced that it has partnered with Puma to enhance the German sporting goods company’s e-commerce operations globally.
According to a Yottaa press release, Puma faced challenges managing its numerous e-commerce sites, with the primary hurdle being the absence of a centralized site performance analytics portal, hindering its global teams from gaining comprehensive insights into site speed metrics, particularly Core Web Vitals scores. To deliver an online customer experience as rich as its brand, Puma integrated numerous third-party technologies over the years. While these technologies enhanced customer engagement, they also slowed page load times.
Seeking a unified solution offering both deep site performance visibility and optimizations for third-party technologies to improve site speed, Puma turned to Yottaa after witnessing Yottaa’s success with brands like Yeti and selected the Yottaa Standard Edition. Yottaa Standard optimizes and controls the loading of all browser-based site elements, including third-party technologies, and provides in-depth analytics on third-party performance, Core Web Vitals metrics, and more.
By optimizing the loading of third-party e-commerce technologies, high-resolution images, and other site elements, Yottaa claims to enable online brands to deliver superior digital experiences, improve site performance by up to 60 percent, and increase online conversion by up to 20 percent.
