DTC & E-Commerce

Tmall pilot launches in Spain

2023-06-19T13:15:00

alibaba-logo-elements

As reported by German magazine WirtschaftWoche and other media, Alibaba has started to enter the European market with the first pilot of its B2C marketplace Tmall in Spain. Following Alibaba’s recently announced split into several divisions, one of them will be exclusively dedicated to internationalization.

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