Zalando acquired more than one million new customers during the sixth edition of its Cyber Week, surpassing last year’s new customer record. The gross merchandise volume (GMV) grew by about 35 percent over same the period and some 7,500 orders were placed per minute at peak times. The share of GMV generated through the German online fashion retailer’s Partner Program, including the Connected Retail scheme, averaged 30 percent, up from 20 percent a year ago. Over 2,300 brick-and-mortar stores took part in the company’s Cyber Week via the Connected Retail program, with more than 250 new stores joining in November alone. In Germany, Connected Retail’s share averaged about 11 percent of the GMV. This year’s Cyber Week bestseller were running tights, the company added.

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