All Earth Day articles
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ArticleAdidas announces 96% of polyester used is now recycled
One day before Earth Day 2023, Adidas published a press release announcing a new “Personal Best” milestone in the brand’s journey towards replacing virgin polyester: 96 percent of all polyester used in Adidas products is now recycled polyester. The company said that the achievement of the ambition that Adidas first ...
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ArticleEarth Day: For hippies, greenwashing, or a real opportunity for brands?
With many brands marking the occasion will Earth Day become just another gimmick? Our expert shares how brands can meaningfully take part.
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ArticleWhat are brands doing for Earth Day 2023?
For Earth Day 2023, businesses are being pitched as central to environmental efforts. We take a look at what our industry brands are doing.
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News briefsKane Footwear turns used shoes into yoga mats
Kane Footwear has launched Project Renew, a new upcycling program where customers can return used Revive slip-ons and have them transformed into yoga and changing mats. Kane is partnering with Lavarubber for the program. Customers in the U.S. request a prepaid shipping label on Kane’s website, and the shoes are ...
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ArticleGreenpeace: Exports of old clothes are used to dispose of plastic textile waste
On Earth Day and as part of Fashion Revolution Week, Greenpeace Germany published the results of on-site research revealing the devastating consequences of used clothing exports for the people and the environment in countries such as Kenya and Tanzania. The overproduction of the fast fashion industry is ...
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ArticleEarth Day 2022: IOC presents Carbon Action Awards to 20 sports organizations
To mark Earth Day 2022, 20 major sports organizations were presented with the Carbon Action Awards of the International Olympic Committee (IOC), which recognize efforts to reduce their greenhouse gas emissions. The 20 organizations, including twelve international sports Federations (IFs), seven National Olympic Committees and the Association of National Olympic ...
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ArticleEarth Day 2022: “Invest in our planet”
The applause for the smartest Earth Day campaign certainly goes to Allbirds. At www.keeptheamazonprime.com, a “global e-commerce platform you can’t live without,” the shoe manufacturer promotes donations for the Amazon. Every donation is doubled by Allbirds. The European Outdoor Conservation Association (EOCA) has launched a fundraising campaign for Earth Day: ...
