The ticket launch confirms ISPO’s structural realignment — a new city, a new organizer and deliberately lower price points — as the trade fair attempts to rebuild its position as the central meeting point for the global sporting goods industry.
Tickets for ISPO 2026 went on sale on March 31, with 3,000 early-bird expo passes available at €29 — a price the organizers describe as a response to longstanding industry feedback that entry costs limited participation. The passes cover the two-day exhibition on November 4–5 at RAI Amsterdam, the trade fair’s first venue outside Munich.
Pricing will increase in phases: the €29 early-bird tranche will be followed by a second release at €59 before reaching the standard rate of €99. Tickets to the ISPO Leaders’ Summit — a standalone C-suite forum on November 3 built around participation, sustainability and fair trade — are also available at an early-bird rate of €495, capped at 200 seats.
More than 500 exhibitors have already confirmed, including Rab, Skechers Running, Scott and Reebok Accessories, alongside retail partners INTERSPORT, Decathlon, Ellis Brigham and Amazon. Confirmed summit speakers include Andy Rubin of Pentland Group and Hap Klopp, founder of The North Face; Patrik Frisk, CEO of textile recycling company REJU, will appear on the expo floor.
Organizers have committed a €3 million investment program: €1 million for a hosted buyer program (500 buyers, targeted brand meetings), €1 million for the Leaders’ Summit content, and €1 million for sustainability and participation grants distributed through an independently managed ISPO Impact Council — with applications opening in June 2026. The International Running Expo (IRX), billed as Europe’s only dedicated B2B running trade event, will also feature as part of the wider show.
