Jan Van Mossevelde is VF Corp’s new global president for the Icebreaker brand. Succeeding Greg Smith, who has resigned, Van Mossevelde will be working out of the brand’s international head office in Auckland, New Zealand, while reporting to Martino Scabbia Guerrini, president of the EMEA region. The new position is a promotion for Van Mossevelde, who has been Icebreaker EMEA’s vice president and general manager since 2019. VF hired him in 2015 to be general manager of global brand management and demand creation, posting him in North Carolina. He has been president of strategy at VF EMEA since October 2017, based in Switzerland. Before joining VF, Van Mossevelde spent almost 15 years working in Europe and the U.S. for Procter & Gamble, mostly in brand management and marketing.