All Fear of God articles
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News briefsNFL, Fear of God unveil luxury fanwear
The NFL and Fear of God have unveiled a premium team and NFL shield apparel collection, blending archival varsity style with 90s luxury.
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ArticleStockX reveals the most traded and fastest growing brands
StockX’s annual report entitled “Big Facts: Current Culture Index” was released on Jan. 17 and shows the most traded and fastest growing brands on the platform over the past year, including Asics, Ugg and Arc’teryx. The resale platform reached major milestones in 2023, surpassing 50 million lifetime trades, 15 million ...
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News briefsMayden returns to Jordan as Chief Design Officer
Nike Inc. has named Jason Mayden as Chief Design Officer for the Jordan brand. He returns to the brand where he started as the very first design intern 23 years ago. Most recently, Mayden served as President of Fear of God Athletics from 2020 to late 2022. He previously spent ...
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ArticleStockX broke records in 2022, reveals most traded and fastest growing brands
In a new report, Detroit-based resale platform StockX details the top-traded and fastest-growing brands on its platform over the last year. StockX’s annual report – Big Facts: Current Culture Index 2023 – notes that the company surpassed 1.5 million lifetime sellers, 12 million lifetime buyers and 40 ...
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News briefs
Adidas and Fear of God enter long-term basketball partnership
Adidas and Fear of God, the Californian fashion company founded and led by Jerry Lorenzo, have announced a long-term partnership that will see Lorenzo drive the creative and business strategy for Adidas basketball globally. The partnership will also solidify the establishment of Fear of God Athletics, a third sub-label of ...
