U.S.-based subscription health and wellness company Beachbody’s connected fitness sales fell 87 percent in Q4 to just $4.75 million, down from $36.80 million a year ago. For the full year, revenue fell 11 percent from $42.74 million to $38.19 million. The cost of sales still far exceeds revenue, with $10.54 million in Q4 and $91.45 million for all of 2022. Beachbody shipped 31,500 Myx bikes this year, down from 36,700 units in 2021, but Q4 volume was only 3,700 units. Similar to Peloton, Beachbody, which recently rebranded as BODi, now offers its bike as a subscription, as part of the “BODi Bike Studio Bundle” for $50 per month. The company plans to launch an updated version of its digital and wellness platform this year.
Overall, Beachbody’s net loss was $194.19 million for the year versus a loss of $228.38 million, on 21 percent lower revenue of $692.20 million versus $873.65 million, primarily from its fitness, nutrition plan and support subscriptions, and nutrition products.
