All gender equality articles – Page 2
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Infographics & DataSports participation rates in the EU by gender
Around 44 percent of the EU population do physical activity at least once a week. We take a closer look at the figures for each country.
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News briefsAsics launches new campaign targeting exercise gender gap
Asics has launched a global campaign highlighting the power of exercise to help women cope with everyday stresses. The campaign was developed in response to the Asics 2022 State of Mind Index, which revealed that globally, women tend to exercise less than men and, as a result, do not get ...
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News briefsNew research identifies female runners' safety concerns
Adidas surveyed 9,000 runners internationally to understand men’s and women’s experiences and perceptions of safety when running. 92 percent of women reported feeling concerned for their safety, with half (51%) afraid of being physically attacked, compared to 28 percent of men. Over a third (38%) of women have experienced physical ...
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ArticleGolf in the U.K. is still negatively impacted by gender inequality, survey reveals
Although attitudes towards women in sports are generally shifting, inequality seems to be lingering in women’s golf in the U.K., according to a recent study. Golf insurance company Golf Care conducted a national survey of over 2,000 U.K. residents looking at golf and 21 other sports, gathering opinions on a ...
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ArticleWomen in leadership in the sporting goods industry
We conducted our biggest ever survey of senior management, to find out how many women hold leadership roles. The results may surprise you.
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Infographics & DataGender and leadership in the sporting goods industry
How many women are on the executive teams and boards in the sporting goods industry? Find out in our latest exclusive interactive graphic.
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News briefsPuma awarded Universal Fair Pay Developer status
Ahead of International Women’s Day on March 3, an independent analysis has confirmed that Puma has closed the adjusted pay gap between male and female employees in Germany. The results, certified by the FPI Fair Pay Innovation Lab, make Puma the second company in Germany to receive the title “Universal ...
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News briefsAdidas expands partnership with Common Goal
Adidas has unveiled the next step in its global partnership with Common Goal, which aims to help drive gender equality in football by supporting dedicated grassroots initiatives in this area, on and off the pitch. The German sportswear giant said that 1 percent of net sales of the official match ...
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News briefsSports Alliance: Fitness industry is male-dominated
The international fitness industry is male-dominated, and leadership positions are mainly held by men. This is the conclusion of a study conducted by Sport Alliance and Women in Fitness Association (WIFA). A total of 679 participants from the fitness industry took part in the (non-representative) global online survey. The results ...
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News briefs
Milano Cortina 2026 announced as the most gender-balanced Olympic Winter Games of all time
Four new women’s events have been added to the Olympic Winter Games Milano Cortina 2026, leading to a record number of women’s events. There will be 50 women’s events, up from 46 in Beijing in 2022. With 1,362 women competing, namely 47 percent of participants, Milano Cortina 2026 is set ...
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ArticleSaysh secures $8m in funding from Gap's Athleta and others
Consumer-focused fund IRIS and Gap Inc.’s performance lifestyle brand Athleta have led an $8 million Series A funding round for startup sneaker and lifestyle company Saysh. Other investors in the funding round include the 50-percent female early-stage team at Redpoint Ventures, a venture capitalist that has successfully invested in companies ...
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