All gender articles
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ArticleBrash new brand of sports apparel rises in the US
XX-XY has taken a rare position in the world of CSR.
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ArticleThree top football clubs make diversity statement together with Hummel
Hummel and three professional European football clubs in three different countries unite for equality with specially designed pre-game jerseys.
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Infographics & DataThe purchasing habits and motivations of “sporty” women
A new study has revealed the sports product shopping habits of women who regularly take part in sports. The results give an insight into what sports products women buy, how often, and what motivates their purchases.
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ArticleFESI welcomes EU Council’s latest steps towards gender equality in sports
The Federation of the European Sporting Goods Industry (FESI) has welcomed the steps taken by the European Council in recognizing the importance of gender equality in sport, calling it a “significant stride” towards the implementation of the recommendations set forth in FESI’s StrongHer manifesto. FESI commended the Council for its ...
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News briefsPGA study highlights “enormity of opportunity” for growth of women’s golf in the U.K.
A recent study carried out by U.K.-based Professional Golfers Association (PGA), in collaboration with Ipsos, has highlighted a huge opportunity to grow the women’s game in the U.K. and Ireland. The study is part of a comprehensive initiative, known as “Golf for All,” that aims to delve into the evolving ...
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Infographics & DataSports participation levels in Europe
Nearly half of the EU practiced some form of physical activity at least once a week, but there is a big difference across the countries.
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News briefsLululemon’s “Further” looks to meet needs of female endurance athletes
Lululemon’s new “Further” initiative, announced this week, is set to include product launches and events celebrating human possibility and how far women can go when they’re supported with resources and product innovations. To mark the launch, Lululemon released its first-ever road-to-trail running shoe, Blissfeel Trail, a continuation of the brand’s ...
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Infographics & DataSports participation rates in the EU by gender
Around 44 percent of the EU population do physical activity at least once a week. We take a closer look at the figures for each country.
