Groupe Lafuma decided last May 25 to issue shares worth 2.03 percent of its capital, reserved for all of its employees, at a price of €19.11, which was below the current price. The share price of Lafuma has shot up in the last weeks and nearly doubled in the last 12 months. In an interview with, Philipe Joffard, the company's chief executive, said that the company's shares had been battered after its takeover of Eider, the French ski and outdoor apparel brand, because the market had not understood the merits of the transaction. However, he said the management had been patient and the market had now acknowledged the strategic wisdom of Eider's acquisition. Yet points out that Lafuma's share price last week was still down by more than 30 percent compared with three years ago.