Hanesbrands said its Champion brand grew by 15 percent in the fourth quarter of 2017, thanks largely to moves intended to consolidate go-to-market strategies on a global basis and the retro trend in sports fashion. The brand's sales rose by more than 10 percent in every region of the world, driven by performance products, the Champion Life line, reverse-weave fleecewear and sports apparel. The brand contributed to raise sales by 8.7 percent to $427.7 million in the group's Activewear segment during the quarter, with an increase of more than 4 percent organically, excluding new acquisitions. E-commerce grew by 27 percent in the segment. For the full financial year, the segment's sales went up by 3 percent, generating an increase in operating profit of about one percent. As a group, Hanesbrands raised its sales by 4 percent to $1,645 million in the quarter, but suffered a net loss of $384.6 million. Excluding exceptional items, it reported adjusted net income of $189.0 million, down from $201.2 million in the same period a year earlier.