Herbert Hainer, chief executive of the Adidas Group, said in an interview with Süddeutsche Zeitung in the last week of 2012 that the company would reach sales of more than €14.5 billion for the year. This would represent an increase of more than 9 percent compared with 2011. The company had previously adjusted its sales forecast, saying that its turnover would rise at a high-double-digit rate for 2012, rather than the rate of nearly 10 percent that it had previously predicted. However, both of these forecasts related to sales in constant currencies. The tally of more than €14.5 billion confirms that the company is on track, and Hainer also reaffirmed the group's target, to reach a turnover of €17 billion by 2015 in spite of the economic softness in some European countries.

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