All China articles
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ArticleChinese consumers between love for the outdoors and pursuit of premium activewear
China’s outdoor market has reached €20 billion with 23 percent growth. Premium activewear has become the new luxury as consumers prioritize wellness over fashion. Insights from ISPO sessions.
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ArticleChina’s Singles Day sales growth slows
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
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ArticleChina signals openness to EU trade talks
China has signaled readiness to discuss trade with the EU, though official sources emphasize cooperation with “EU countries” in carefully calibrated language.
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Article361 Degrees reports 10% Q3 growth in core and kids retail, 20% in e-commerce
The Chinese running, kids and basketball specialist reports growth figures and launches an AI partnership with Standard Robots to drive innovation.
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Case StudyPeak – A quiet champion
When the German basketball team was crowned European Champions, the logo gracing its jerseys was neither swoosh nor stripes, but a triangular shape with four letters underneath: P E A K.
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News briefsAnta and Musinsa form joint venture in China
Chinese sportswear giant Anta and Korean fashion platform Musinsa have agreed to launch a joint venture targeting Greater China.
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Market ReportsExclusive data: How Chinese consumers shop for outdoor apparel online
Explore key insights from the 2024–25 China Outdoor Apparel: 2024–25 Ecomm Report, including platform shifts, premiumization trends, and brand strategies from Nike, Anta and Hoka One.
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ArticleAI and its frontrunners – the US and China
The Trump administration released three new Executive Orders on AI. What’s in them? What are others doing?
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News briefsLi-Ning is developing humanoids for developing sportswear
China’s Beijing Humanoid Robot Innovation Center and Li-Ning have launched the country’s first robotics sports science laboratory in Beijing. This new laboratory aims to utilize advanced robotics to enhance sports science and athletic performance. This cross-industry partnership will see Tiangong robots donning sportswear and running shoes for high-tech research and ...
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News briefsUS and China to suspend part of tariffs for 90 days starting May 14
The US said it would lower its reciprocal tariff on Chinese goods to 10 percent from 125 percent, while China said it would cut its tariff on US goods to the same level.
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ArticleInvestment firm William Blair on Trump tariffs
Like many others, the companies in the firm’s network seem to be taking a wait-and-see approach.
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ArticleTecnica reacts to the Trump tariffs
“The current context we operate in is characterized by high geopolitical uncertainties and highly volatile markets,” Alberto Zanatta, tells SGI Europe.
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ArticleTrump tariffs – reactions from around the sporting goods industry
In line with our coverage of the trade policy of the second Trump administration, SGI Europe will be seeking comment from a variety of industry players. We will be updating this article as reactions come in.
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News briefsDouble-digit growth in Q1 for 361 Degrees
The Chinese brand’s in-store sales of core branded products improved 10 percent to 15 percent in the first quarter of 2025.
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News briefsChina to impose new tariffs on US goods
As of April 10, China will impose a 34-percent tariff on all products imported from the US, according to Xinjua.
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ArticleTrump’s tariffs: Reactions from within the sporting goods industry and beyond
Few outside the US are happy with the new tariffs that President Donald Trump has just set.
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ArticleUS President Trump sets ‘reciprocal tariffs’
US tariffs on goods from Vietnam, where much sports manufacturing has moved from China, are more than doubling.
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ArticleA way out of the trade dispute: Is Cambodia the new Vietnam of the footwear industry?
We talked to shoe manufacturer Shoe Premier about state-of-the-art production and low-risk environments.
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ArticleTrump orders begin to affect US ‘de minimis’ policy
Trump has signed three Executive Orders affecting the ‘de minimis’ exemption, which includes products that are from Mexico, Canada or China.
