All South Korea articles
-
News briefseVent expands global team
The US specialist for breathable waterproof laminate solutions has hired new senior talent to support global growth, including a key expansion into the South Korean market.
-
News briefsAuthorities in Seoul discover toxic substances in Shein, Temu and AliExpress products
Hazardous chemicals were found in products, raising concerns about the safety standards on these platforms.
-
News briefsLiverpool FC scores retail partnership in South Korea with Over the Pitch
Liverpool FC (LFC) has scored big in South Korea with its latest retail partnership with Over the Pitch, a soccer brand and design studio. This collaboration marks Liverpool’s first foray into the South Korean market. The initial phase of the partnership will see the introduction of two dedicated retail ...
-
Infographics & DataInflation rates in the G20
This exclusive interactive chart shows inflation rates for June and July 2022 for all members of the G20. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
-
News briefsNew Nike Style retail concept debuts in Seoul
Nike Style, Nike’s newest retail experience, is opening in Seoul on July 15. The new retail concept – part retail and part creative studio – is meant to epitomize “a remixed expression of sports retail culture that blurs the line between physical and digital,” said the brand. The store is ...
-
News briefsLotto partners with Coupang to debut in South Korea
Coupang and WHP Global have announced a partnership to bring Lotto to South Korea. Under the terms of the agreement, Coupang will serve as the exclusive distributor for the brand in South Korea, bringing a collection of men’s and women’s lifestyle footwear, apparel and accessories to consumers. With nearly 18 ...
-
ArticleIs Korea the new driver of golf?
The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...
-
Infographics & DataTop 10 countries leading the global sports market in 2020
This exclusive interactive chart shows total market size of sporting goods in the U.S., China, Germany, Japan, France, the U.K., Canada, South Korea, India and Italy for the year 2020. The chart can be downloaded. This is exclusive data and analysis for Premium Members.
-
Article
The South Korean market is down by 5%
Many foreign outdoor brands, led by those from Japanese, have reported worsening market conditions lately in South Korea, the seventh-biggest sporting goods market in the world. Dong Chil Kwon, head of Treksta and a former chairman of the local outdoor industry association, predicts that the Korean outdoor market will drop ...
