JD Sports CEO and CFO receive long-term share awards worth combined €6.7m

The awards form part of JD Sports’ new remuneration policy approved by shareholders in July 2025, which integrates both performance-based and time-based elements.

A closer look at the scheme

Schultz received a total of 3.9 million share options, representing a potential value of up to €5.4 million, while Platt was granted around 2.2 million options worth up to €3 million. The awards are divided between a Performance Share Plan (PSP) and a Restricted Share Plan (RSP).

The PSP component, which represents 70 percent of the award, will vest on the basis of key financial and strategic metrics to 2028, including:

• Adjusted earnings per share (EPS) of 12.9p to 15p
• Cumulative free cash flow of £1.4 to £1.75 billion (€1.6bn-€1.98bn)
• Supply chain and US synergy milestones

The RSP component, covering the remaining 30 percent, is subject to a three-year vesting period followed by a two-year holding period and a review by the remuneration committee to ensure performance alignment.

Why it matters

The move signals JD Sports’ effort to retain and reward top leadership as it executes a multiyear growth strategy focused on global expansion, supply chain efficiency and US market integration. Under Schultz, who became CEO in 2022, JD Sports has pursued aggressive store openings and acquisitions while strengthening its omnichannel platform.

Strategic context

Executive LTIPs are becoming a key retention tool throughout the sporting goods and retail sector, as companies like Nike, Adidas and Frasers Group face rising competition and leadership turnover. JD Sports’ plan ties management incentives to long-term shareholder value and operational excellence.

By aligning executive pay with financial performance and strategic delivery, JD Sports is reinforcing investor confidence in its leadership and signaling a continued focus on disciplined, sustainable growth.

Go deeper 

• JD Sports Fashion Plc regulatory filing