Latest headlines
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ArticleWilson’s lululemon saga gets its own website
Lululemon’s founder launches a campaign site as his proxy battle over governance and creative direction enters its most public phase yet.
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ArticleAdidas extends Gulden, reshapes board
Adidas locks in its turnaround architect through 2030 while preparing a major shift in supervisory board leadership.
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ArticleWilson escalates lululemon board fight with new letter
Founder Chip Wilson has gone public again after 70 days of silence from the board, with a letter demanding a director overhaul and a Brand Product Committee.
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ArticleMLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
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ArticleBirmingham City sells women’s club to its parent
New York hedge fund Knighthead Capital Management consolidates club ownership through affiliate company.
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ArticlePSG – Victim of its own success
PSG achieved record revenue in 2024–25, but growth is constrained by stadium capacity and weak Ligue 1 TV rights. Concerts won’t fix the problem.
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ArticleNike wholesale turnaround extends beyond North America
Nike CEO Elliott Hill expects global wholesale momentum to extend beyond North America after restoring growth there, he told Bloomberg TV.
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ArticleAsics buys US race registration platforms
The brand takes another step towards building a global race registration empire.
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ArticleDiadora cuts 27 jobs in strategic shift
The Italian brand reaches agreement with unions for voluntary exits with enhanced severance packages as wholesale pressures mount.
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ArticlePeloton cuts 11% of staff in turnaround push
Engineering teams hit hardest as CEO Peter Stern accelerates cost-cutting ahead of quarterly earnings report.
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News briefsNike cuts jobs for third time in three years
The sportswear giant is reducing warehouse staff in Mississippi and Tennessee as it accelerates automation and adjusts to current order volumes.
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ArticleWilson weaponizes Lululemon leggings failure
Founder transforms see-through pants crisis into ammunition for board battle.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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News briefsTopgolf Callaway reverts to Callaway name
The sporting goods company completes rebranding following strategic review, emphasizing golf equipment heritage while retaining Topgolf operations.
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News briefsXtep goes multi-channel in Malaysia
Xtep forms joint venture with Bonia Corporation in Malaysia, opening flagship store at Mid Valley Megamall as part of Southeast Asia expansion strategy.
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News briefsKelme centralizing operations
Back under European control, the Spanish sportswear brand is looking for synergy.
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ArticleHugo Boss unveils strategic overhaul
Hugo Boss unveils CLAIM 5 TOUCHDOWN strategy, projecting mid- to high-single-digit sales decline in 2026 before returning to growth, as major shareholder Frasers Group maintains confidence in the turnaround.
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C-Suite InterviewColumbia’s bold brand relaunch: Connecting with new audiences while honoring Its roots
Columbia has relaunched its brand with a humorous campaign rooted in its 1980s heritage. Romain Cancilleri-Michy, Senior Brand Marketing Manager Europe at Columbia, discusses how the company and modern consumers view the outdoors and its strategy for long-term growth.
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News briefsFrasers Group pulls support for Hugo Boss chair
Frasers Group has withdrawn support for Hugo Boss supervisory board chair Stephan Sturm, raising governance questions at the German fashion brand.
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ArticleAsics denies interest in Puma acquisition
Asics dismisses reports of interest in acquiring Puma as Anta Sports explores potential bid amid Puma’s financial struggles.
