All Hurley articles
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News briefsHurley owner acquires fashion brand Scotch & Soda
Bluestar Alliance, a New York-based brand management company that also owns the Hurley surf brand, has announced the acquisition of Amsterdam-based fashion brand Scotch & Soda. The acquisition by Bluestar Alliance will allow Scotch & Soda and its products to continue in key markets, including the Netherlands, approximately one week ...
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News briefsHurley is focusing on expansion
U.S. action sports brand Hurley is currently reporting sales growth of more than 50 percent through September 2022. The year kicked off for the brand, which was acquired by Bluestar Alliance from Nike in 2019, with the Hurley Pro Sunset Beach, the first competition it has sponsored in nearly three ...
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News briefsNissan and Hurley collaborate on special van model
Automaker Nissan has teamed up with Hurley to develop a special surf van, a discreet camper “designed by surfers, for surfers.” The Primastar City Surfer, currently apparently only marketed in Spain, is an evolution of Nissan’s existing Primastar model and has built-in features that make transporting boards and gear and ...
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News briefs
Hurley family acquires Simple
Through Simple Shoes – a new entity operating within its Kandui Holdings – the Hurley family has acquired the outstanding assets and intellectual property of the Simple skate shoe brand from KTSimple. The Simple brand was founded in the 1990s by Eric Meyer but went dormant in 2011. Denis Ryan, ...
