Interbrand has released the 2012 edition of its Best Global Brands report, which provides a ranking of the world's 100 most valuable brands on an annual basis. This year, Nike has moved down to the 26th spot from the 25th one in 2011, with a brand value estimated at $15,126 million and a brand value increase of 4 percent. Adidas remains at no. 60, with a brand value estimated at $6,699 million and an increase in brand value of 9 percent. The world's largest brand consultancy, with 40 offices worldwide, Interbrand analyzes in particular the three key aspects that contribute to a brand's value: the financial performance of the branded products or its services, the role that the brand plays in influencing consumers' choices, and the strength that the brand has to command a premium price or secure earnings for the company. Interbrand's methodology is the first of its kind to be ISO certified.

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