Corporate:

+++ Partnering with Radia for the fulfillment of customers’ orders, Gymshark plans to open its first U.S. distribution center next month in Rialto, California, with other centers due to follow later this year for deliveries to the East Coast

 

Retail:

+++ Superdry has closed its ten-year-old flagship store on Regent Street in London and is in advanced talks to secure a new one in the city’s West End, according to Drapers

 

Institutional:

+++ The European Tour has unveiled the “Every Birdie Counts” campaign, to support Unicef’s target to deliver two billion Covid-19 vaccine doses globally, as part of the Tour’s overarching “Golf for Good” initiative

 

Marketing:

+++ Macron has become the first official partner of the 2022 Australian Commonwealth Games Team for official competition and training wear, and will outfit the Australian team at the Birmingham 2022 Commonwealth Games

+++ Atomic has announced Swiss cross-country skier Dario Cologna as a new brand ambassador

+++ Adidas extends its partnership with Western Michigan University through the 2027/28 season