All K2 articles
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ArticleWinter sports industry unites for climate action, joins UN Race to Zero campaign
The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA), announced the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding and boot brands from Europe and the US in ...
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ArticleFour brands present ski boots with Boa Fit System
Source: Tom Klocker / Boa Boa® Technology, inventor of the Boa® Fit System, has joined forces with Salomon, Atomic, Fischer and K2 to launch the first Boa-powered ski boots. One of Austria’s most successful ski racers, Benjamin Raich, was instrumental in developing the system as a test ...
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News briefsExecutive changes continue at Elevate Outdoor
Elevate Outdoor Collective (EOC) – the owner of K2, Völkl, Marker, Dalbello, Ride Snowboards, Line Skis, Backcountry Access, Atlas Snow Shoe, Tubbs Snowshoes and other brands – is promoting Dagmar Ruthert to director of sales for the European market. She will be reworking both customer service (to refocus it on ...
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News briefs
Musical chairs between K2 and CCM Hockey
Manuel Streif has left Under Armour after eight years to join K2 Sport Europe as European key account manager and sales manager for K2 skates and Madshus. Prior to working with UA, where he gradually moved up to the position of sales manager for Germany, he served brief stints at ...
