All Kappa articles – Page 3

News briefs

Kappa collaborates on Naples’ kit with an Argentine designer

2021-04-19T16:55:00Z

County of Milan, a brand run by the Argentine designer Marcelo Burlon, has collaborated with Kappa to revamp the uniform of the SSC Napoli football club in a rather sumptuous way. Kappa, which is the official sponsor of the club, calls it “a celebratory collection” to “convey the culture, ...

News briefs

Legea might replace Kappa as Napoli’s kit partner

2021-03-23T13:20:00Z

The kit deal between S.S.C. Napoli, a football team that competes in Italy’s Serie A, and Kappa might be terminated ahead of time, and Legea is reportedly in pole position to take over as the club’s new technical sponsor. The contract between Napoli and Kappa is set to run until ...

News briefs

Two Italian teams wear special jerseys to honor Maradona

2020-12-02T16:49:00Z

SSC Napoli honored the late Diego Armando Maradona by wearing a special fourth kit during the Serie A match between Naples’ football team and AS Roma on Nov. 29. The Kombat kit was designed with Kappa last year, and was indeed expected to be unveiled during the match against Roma, ...

News briefs

BasicNet reacquires the Kappa brand in Japan

2020-09-22T16:57:00Z

China Dongxiang has agreed to sell the rights to the Kappa brand in Japan for $13 million. BasicNet plans to give a major boost to brand’s development in the country, where Kappa generated sales of $30 million in 2019 through Phenix and its licensees. China Dongxiang will continue to focus ...

News briefs

BasicNet buys back Kappa Japan from China’s DongXiang

2020-07-31T17:14:00Z

BasicNet has signed a deal to reacquire the Kappa brand in Japan from the Chinese group DongXiang for $13 million. The company said the deal is limited to intellectual property assets and does not include any related business unit and should take place “in the coming months.” “Japan is a ...

Article

Many Chinese sportswear brands issue sales warnings for Q2

2020-07-24T11:02:00Z

As a result of lockdown restrictions implemented in China and elsewhere during the Covid-19 pandemic, several Chinese sportswear brands have released profit warnings for the second quarter of 2020. Xtep warned that retail sell-through dropped by low-single digits in the quarter. It also has higher-than-usual inventories. The group expects that ...

Article

Kappa lifts China Dongxiang’s sales, despite the pandemic

2020-06-18T10:32:00Z

The recent introduction of a direct-franchise model, designed to ensure a sufficient supply of products in the stores through bulk orders of merchandise, lifted the Chinese sports company’s revenues, which were up by 12.6 percent on a comparable basis in the new financial year ended on March 31, reaching 1,841 ...

News briefs

Kappa will sponsor a rugby tournament

2020-06-02T16:41:00Z

Kappa will be the official apparel sponsor of the Rugby League World Cup 2021 (RLWC2021), which is scheduled to take place in England in October and November next year. As part of the deal, the Italian sportswear brand will supply kit for all match officials, volunteers and staff at the ...

News briefs

Kappa is the new sponsor of the French Metz team

2020-06-01T20:02:00Z

Kappa will replace Nike as the kit sponsor of FC Metz, a French football club that competes in the First League. The Italian sportswear brand is back after nine years, as Kappa had previously been the club’s kit sponsor, from 2006/07 to 2010/11. The new contract will enter into effect ...