All Kevin Plank articles
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ArticleMixed quarter for Under Armour with gains in Europe and US decline
Under Armour posts higher margins and nearly 10 percent growth in Europe, but sales in the US decline.
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ArticleAmid ongoing challenges, Under Armour is working to reshape business
The group now focusing on elevated products, storytelling, better distribution, and a refined operating model.
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ArticleUnder Armour’s operating income in Q4 slipped by 81%
“We’re dedicated to strengthening our brand with the understanding that this journey is not a sprint, but a marathon that requires resilience and thoughtful strategy,” President Kevin Plank told analysts.
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ArticleUnder Armour’s turnaround strategy taking shape
With Kevin Plank in the lead Under Armour is gaining speed. In Q3 the company reports a 24 percent increase in Q2 operating income to $173.1 million from $139.5 million for the period ended Sep. 30.
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ArticleUnder Armour begins rebuilding its ‘House’ amid Q1 loss
With former, longtime Adidas senior executive Eric Liedtke in the fold as EVP of Brand Strategy and the beginnings of $70 to $90 million restructuring underway, Under Armour reported a net loss of $305 million against a profit of $10 million in Q1 ended June 30. Some $274 million in ...
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ArticleUnder Armour’s latest reset will take many months to unfold
Six weeks after returning as CEO to the company he founded, Kevin Plank will lead a restructuring at Under Armour that will focus on a premium positioning of fewer products, less promotional pricing, a greater focus on its core men’s apparel business and an accelerated bring-to-market strategy for new offerings. ...
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News briefsChange again at Under Armour's helm
Under Armour (UA) founder Kevin Plank, the current Executive Chair of the Board, is set to again become President and CEO of the Baltimore, Maryland company on April 1. At the same time, Dr. Mohamed A. El-Erian, an independent UA director since 2018 and lead director since 2020, will become ...
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News briefsUnder Armour and Steph Curry about to sign a lifetime contract
According to Forbes and other media outlets (referring to a report from Rolling Stone), NBA star Stephen Curry and Under Armour (UA) are finalizing a near-lifetime contract worth “potentially more than $1 billion.” After political dissonances with UA founder Kevin Plank who praised the then-president Donald Trump in 2018, rumors ...
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Article
New top executives for three major sports companies
Almost simultaneously, Nike, Adidas and Under Armour announced changes in their top management shortly after we published our last issue, underlining the rapid transformation that the highly concentrated athletic footwear market is undergoing.
