Financial

Under Armour’s latest reset will take many months to unfold

By 2024-05-17T07:37:00

Under Armour

Six weeks after returning as CEO to the company he founded, Kevin Plank will lead a restructuring at Under Armour that will focus on a premium positioning of fewer products, less promotional pricing, a greater focus on its core men’s apparel business and an accelerated bring-to-market strategy for new offerings. ...

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