All Kuikma articles
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Case StudyDecathlon: The ugly duckling becomes a swan?
There is hardly a company in the sports retail sector that is met with such mixed feelings as the French sporting goods manufacturer Decathlon.
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News briefsDecathlon partners with Milano Premier Padel P1
Decathlon Italy has announced a partnership with Milano Premier Padel P1 through its brand Kuikma. The tournament is scheduled to take place on Dec. 5-11 at the Allianz Cloud in Milan. Premier Padel is the official worldwide pádel circuit under the International Pádel Federation (FIP), supported by Professional Players Association ...
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News briefsDecathlon continues to expand its presence in professional sports
Decathlon is signing more athletes from a wide range of sports, further putting its own brands in the spotlight. Following the commitment of French tennis player Gaël Monfils and the expanded involvement in padel sports (we reported), the company has announced additional partnerships in cycling, volleyball, athletics and trail running, ...
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News briefsDecathlon positions itself as the “benchmark company” for padel sports
Decathlon Spain is determined not to miss the opportunities offered by the still trendy sport of padel. The retailer has announced that it wants to position itself as “the reference for padel players.” To that end, it is heavily promoting the D-Padel marketplace, which was originally created by employees of ...
