Latest Developments Adidas – Page 5
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ArticleAdidas raises FY forecast after better-than-expected Q2
Adidas continues to surf the wave of success of the Q1 report from May. The company’s sales rose 9 percent to €5.822 billion in Q2. The significantly smaller Yeezy business had a negative impact on the year-on-year result.
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ArticleDriven by purpose: the social impact of sport
Sport is a powerful force for positive social change, promoting inclusion, teamwork, and mental wellbeing. From grassroots initiatives to global campaigns, leading brands like Nike, Puma, and Adidas are using their platforms to foster community, support equality, and champion important social causes.
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ArticleDawn of the connected ball
The video assistant referee (VAR) has been a part of professional football in some capacity since at least 2016, with trials going back years before, but it hit the big time at the FIFA World Cup in 2018. Now, six years later, an extended version of it has cost Belgium ...
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ArticleFoot Locker reaffirms FY outlook as ‘Lace Up’ strategy begins gaining traction
Higher average unit prices, less promotional pricing, and an improved pipeline of new products from key vendor partners in the months ahead, including Nike, has Foot Locker confident that it will meet its FY24 financial objectives. The group, celebrating its 50th anniversary this year and preparing to make a big ...
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ArticleCriticism arises as sports brands fall short in designing boots for women
Global sports giants face scrutiny for allegedly neglecting the unique needs of female athletes in the design of football boots, with experts arguing that neither traditional nor ‘gender-neutral’ options adequately accommodate women’s physiology. Despite claims from major brands about supporting women’s sports and offering ‘inclusive’ products, an analysis by talkSPORT ...
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ArticleAdidas sees strong Q1 metrics, better-than-expected results
Buoyed by improved results in many aspects of its business, from inventory level to gross margin, Adidas reported better-than-expected Q1 results. It said it was encouraged by the market progress that it is making despite a volatile and “not easy” overall marketplace. Operating income was €336 million, up from ...
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ArticleGymshark names GM, bolstering executive team for omnichannel expansion
Gymshark has announced the appointment of Hannah Mercer to the newly established role of General Manager, wholesale and retail, marking another significant addition to its executive team. Mercer brings experience to the brand, having spent six years at Adidas, where she served as Global Vice President, overseeing the brand’s retail ...
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ArticleClimate responsibility rating: H&M and Inditex are better than Nike and Adidas
This is what the Corporate Climate Responsibility Monitor says about climate targets and measures.
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ArticleAdidas ends partnership with Parley for the Oceans
In a notable shift in its sustainability efforts, Adidas has announced the cessation of its long-standing partnership.
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ArticleDFB’s strategic shift: Adidas to Nike, redefining football apparel’s future
Explore the impact of the DFB’s strategic move to change the supplier and the reactions it sparked.
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ArticleAdidas CEO Bjørn Gulden: “Why ‘no’?”
Albeit Adidas presented the first loss in 30 years, CEO Gulden is driven by optimism.
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ArticleAdidas has revealed seven kits for Euro 2024, inspired by Tintin, tartan and carnation
Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs. Each jersey is meticulously crafted to instill a ...
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ArticleYue Yuen’s profit, sales slip in soft FY23
Yue Yuen, the globe’s largest manufacturer of footwear, suffered a down year in 2023 due to inventory de-stocking by retailers worldwide and conservative ordering by its portfolio of brand clients that include Nike, Adidas, Asics and New Balance, among others. Yue Yuen’s annual Ebit declined by 5.6 percent to $390.2 ...
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ArticleAdidas posts first loss in 30 years, eyes €500m operating profit in FY24
Adidas CEO Bjørn Gulden presenting the FY 2023 annual results Growing demand for its Classic shoes and double-digit sales growth rates in both Greater China and Latin America are projected to spark the overall results of Adidas this year, leading to double-digit sales growth in H2 and ...
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ArticleAdidas and Les Mills launch ‘Move, Earn & Swap Points’ initiative
Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals. Members of Les Mills+ can now ...
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ArticleFoot Locker delivers tepid outlook, delays Ebit margin objective
Foot Locker shares suffered a major setback after the group reported a whopping Q4 net loss of $389 million, outlined weak FY24 guidance, and delayed its Ebit margin range goal of 8.5-9.0 percent by two years until 2026. The news sent FL shares tumbling more than 29 percent, or $10.07, ...
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ArticleAdidas eyes €500m operating profit for FY24, most Yeezy inventories won't be written off
Adidas published preliminary FY23 results and sales and operating profit guidance for FY24 yesterday. In a statement, CEO Bjørn Gulden said the outlook for FY24 is “the next building block needed to bring Adidas back to a company with a double-digit growth and 10 percent operating margin.” Markets in ...
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ArticleRussia faces 50% increase in prices for European sporting goods
In the foreseeable future, the price of European sporting goods can jump by 50 percent, owing to expensive logistics and other difficulties associated with returning foreign brands to the shelves, Marina Malakhatko, head of the retail department of Core.XP, a Moscow-based real estate firm, told local state news outlet Tass. ...
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ArticleFoot Locker takes measures to reach two types of holiday shoppers
Saddled with a 10.5 percent year-over-year increase in inventory but also gaining some traction with customers seeking innovation and latest trend products, Foot Locker has taken strategic steps to reach both deal-seeking customers and others who want premium, on-trend items from key brands such as Nike, Puma, New Balance and ...
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ArticleLatest StockX report gives an insight into what sneakerheads want
Sneaker resale platform StockX has unveiled its latest annual Big Facts: 2023 Trends report, giving an insight into what’s popular in the sneaker market this year. Retro Adidas styles and character-inspired Crocs are among the best-performing trends.
