Adidas has unveiled a new initiative, ‘Move, Earn & Swap Points,’ in collaboration with Les Mills, aimed at uniting fitness enthusiasts worldwide. This offering integrates the AdiClub and Les Mills+ communities, providing members with the opportunity to earn rewards while pursuing their fitness goals.
Members of Les Mills+ can now earn AdiClub points by completing workouts on the Les Mills+ app. These points can be redeemed for exclusive rewards, offers, and prizes across Adidas platforms. Aimee Arana, Adidas Global General Manager of Sportswear & Training, highlighted the initiative’s goal: “We’re excited to launch ‘Move, Earn & Swap Points,’ an incentive that not only unites both the Adidas and Les Mills global communities but also rewards them for doing more of what they love.”
Participants can redeem earned points for various rewards, including discount vouchers and exclusive products. Additionally, members have the opportunity to unlock access to Les Mills+ memberships through point redemption.
Collaboration started in January 2023
Amber Taylor, Les Mills Chief Digital Product Officer, emphasized the motivation behind the initiative: “Motivation is at the heart of our training experiences, touching every element, so we’re pumped that through Move, Earn & Swap Points, people will find Les Mills workouts even more rewarding.”
The collaboration between Adidas and Les Mills aims to foster stronger communities and individuals through fitness. Since their partnership announcement in January 2023, the brands have hosted global training events and introduced innovative workouts.
Alongside the Move, Earn & Swap Points initiative, Adidas introduces the second performance drop from its SS24 Strength Collection.
