Latest Developments Nike – Page 8
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ArticleDigital-driven Nike gains market shares in Europe
As in the previous quarter, Nike grew more slowly in North America in the second quarter than in the rest of world, where it still has more opportunities to expand. It even picked up steam in the Europe, Middle East and Africa (EMEA) region during the period, in spite of ...
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Nike will boycott new Russian transport route
Nike has made a formal pledge, which has been publicized in the Russia media, to never transport its goods through the Northern Sea Route (NSR) in a bid to help protect the Arctic from environmental challenges. The NSR is a new alternative route for shipments between Asia and Europe, passing ...
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Nike stops with Amazon’s marketplace
A few days after the appointment of a new chief executive, John Donahoe, who previously ran eBay, the Swoosh announced that it will stop a pilot program, initiated in 2017, to sell selected products on the Amazon Retail marketplace. Nike justified the move with its “focus on elevating consumer experience ...
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A Spanish tax probe against Nike
Spain’s Tax Agency (Agencia Tributaria) has filed a request against Nike’s subsidiary for the Iberian Peninsula, American Nike, for failure to pay certain corporate and sales taxes. American Nike could owe up to €14.6 million to the Spanish government, most of it for transfer pricing – that is, sales and ...
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Nike and Lululemon top a frugal teen market
Piper Jaffray, the American investment bank and institutional securities firm, has released the latest edition of its semi-annual “Taking Stock With Teens” survey, which follows trends in the spending and brand preferences of teenagers. This 38th edition, which surveyed 9,500 teenagers in 42 U.S. states, may be indicative of trends ...
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Nike athlete breaks marathon record, but…
On Oct. 12, Eliud Kipchoge, the distance runner sponsored by Nike, became the first man to run the marathon distance of 26.2 miles in less than two hours. His exact time was 1:59:40. Kipchoge was taking part in the Ineos 1:59 Challenge, an unofficial marathon in Vienna. The route was ...
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Nike beats forecasts
Nike announced higher-than-expected increases in profits and revenues for its first fiscal quarter ended on Aug. 31, despite currency headwinds and the trade tensions between China and the U.S. The company's share price jumped by 5 percent to an all-time high following the release of its results.Sales increased by 7 ...
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A doping scandal mars Nike’s image
Nike and its chief executive, Mike Parker, have become involved in a highly publicized case of athletic doping. The U.S. Anti-Doping Agency (USADA) has decreed four-year “sanctions” on Alberto Salazar, head coach of the Nike Oregon Project, and Jeffrey Brown, the project's endocrinologist. Salazar has been barred from participating in ...
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Innovation and digitalization fuel Nike’s 11% growth
Surpassing the management's expectations, Nike reported a broad-based sales increase of 11 percent on a currency-neutral basis for the financial year ended on May 31, driven by innovations, the group's “consumer direct offense” initiative and other aspects of its strategic transformation.In reported dollars, this meant an increase of 7 percent ...
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Nike and Adidas pull back products and ads
The use of social networks and artificial intelligence can be tricky at times. Adidas suffered an embarrassing problem on July 1 with a Twitter campaign launched to promote its new jersey for the English Arsenal football team. It was hijacked by several users who twisted their Twitter handles to send ...
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Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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Nike releases Impact Report for FY2018
Nike has released its Impact Report for the fiscal year ended on May 31, 2018. The report focuses on the company's 2020 targets and priorities across its value chain and for its stakeholders. Last year, among its priority issues, the company identified “Diversity and Equal Opportunity” and “Climate Change Risks” ...
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Nike adds a digital solution to a growing market
According to Nike, industry research suggests that 60 percent of the public wear shoes of the wrong size. In response, the Oregon-based sports behemoth has spent the past year working out a new selling scheme. In addition to branding, style, quality and materials, Nike is going to play up the ...
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Good quarter for Nike
Nike delivered a strong third quarter for the three-month period ended Feb. 28, particularly in terms of sales growth in Europe and China. On a currency-neutral basis, the Nike brand's sales went up by 12 percent in Europe, the Middle East and Africa (EMEA) and by 24 percent in Greater ...
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Nike remains the most valuable apparel brand
Remaining in the N° 1 spot in the rankings of Brand Finance, the Swoosh consolidated its position last year as the most valuable brand of clothing, with its value rising by 16 percent to $32.4 billion.The consultancy said that Nike's progress had been driven by its high-impact marketing strategies at ...
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Nike puts out a more affordable self-lacing shoe model
Nike has announced the Adapt BB, a low-cut basketball shoe that laces itself and adjusts its fit in accordance with settings entered into a smartphone app, itself called Nike Adapt. Each shoe contains a small motor and a tension-adjusting gear that can tighten or loosen the upper either on command ...
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The EU is probing Nike’s tax treatment
The European Commission announced yesterday that it had opened an in-depth investigation into whether the tax rulings granted by the Dutch government to Nike's European operations may have given the group an unfair advantage over its competitors, in breach of the European Union's rules on state aid. Pointing out that ...
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Nike’s digital disruption paid off in Q2
Crediting the efforts being made to execute its Consumer Direct Offense program, Nike reported better-than-expected results for the second quarter ended on Nov. 30. Revenues grew by 14 percent on a currency-neutral basis across the group, with increases of 14 percent for the Nike brand and 6 percent for Converse. ...
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Nike has many outlet stores in the U.S. and Northern Europe
According to the company's two most recent annual reports, Nike added 40 stores worldwide between the end of its financial year in May 2017 and the end of the subsequent fiscal year in May 2018, for an increase of 3.5 percent. The total store count stood at 1,182 by May ...
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Nike thrives on digital and marketing investments
Abundant investments in digital capacity and marketing have helped Nike to outperform its own projections for the three months to the end of August, with wide-ranging increases in sales and profits.The Nike group raised its quarterly profit by 15 percent to $1,092 million on a sales jump of 10 percent ...
