LATEST – Page 2
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ArticleVolleyball finally gets its own female apparel brand
Corts, a female-founded LA label, enters a sport with 800,000 young US players and no dedicated apparel incumbent.
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ArticleBritish heritage brand Crew Clothing backs UK padel growth
The brand enters the UK’s fastest-growing racquet sport with an exclusive kit deal for league operator iPadel.
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ArticleDick’s Sporting Goods scales creator marketing program
Nearly 11,000 applicants for 60 spots—the sports retail giant is betting on human storytelling over traditional advertising.
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ArticleFitness First UK bets on longevity to drive loyalty
New campaign pairs AI-benchmarked biological age testing with personalized programming to shift gym positioning toward clinical-grade longevity.
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ArticleNBA star Klay Thompson signs lifetime ANTA deal
Mavericks guard becomes seventh NBA player with lifetime deal as Chinese brand opens Beverly Hills flagship, leveraging 12,000 Asia stores network.
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ArticleChinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
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ArticleNike and JD Sports’ 500-Runner Mall Takeover
How a grassroots run club founded by an ex-prisoner became one of Europe’s largest—and why Nike and JD Sports chose to partner with it.
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ArticleOn Running signs Swiss sprint icon Mujinga Kambundji
World Champion sprinter joins sister Ditaji on On’s global roster as she prepares her competitive comeback.
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ArticleNike designs custom look for Jannik Sinner
The tennis champion received a one-of-one design incorporating his Alpine heritage and skiing background for appearances during the Winter Games.
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ArticleSalomon’s new campaign: innovation as future engine
The French brand uses its premium Olympic partnership to reconnect with winter sports heritage while maintaining its fashion-forward momentum.
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ArticleSkechers returns to Super Bowl stage
The brand nobody took seriously just outspent Nike at football’s biggest commercial showcase.
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Articleadidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
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ArticleAdidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
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ArticleLuhta shows Olympic looks in Milan
Finnish sportswear brand presented Milano Cortina 2026 opening ceremony collection at the IOC’s inaugural fashion event alongside 20 nations.
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ArticleDescente in Cortina: home, museum, and showcase
Japanese brand will showcase 90-year history, racing suit technology, and provide athlete support during Olympic Winter Games period.
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ArticleNIKESKIMS opens first pop-up in London
The Nike-Skims collaboration debuts its first footwear with the Rift Satin as part of a London activation previewing the global Spring 2026 release.
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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ArticleWilson weaponizes Lululemon leggings failure
Founder transforms see-through pants crisis into ammunition for board battle.
