Five months after its September 2025 debut, the Nike-Skims collaboration is expanding beyond apparel with its first footwear launch, using a Selfridges Corner Shop installation to preview a head-to-toe system organized around a modern ballerina aesthetic that signals the brand’s evolution beyond compression activewear.
NIKESKIMS has opened a temporary retail space at Selfridges in London, showcasing the Spring 2026 collection that marks a significant expansion for the collaboration launched in September 2025. The pop-up, located in the Selfridges Corner Shop and running from Jan. 30 through March 5, introduces the brand’s first footwear offering—the NIKESKIMS Rift Satin —as the exclusive physical retail location for the shoe ahead of the global digital release
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The installation presents what the brands are calling a “modern ballerina” aesthetic framework, organizing the Spring 2026 range across five distinct apparel collections: Matte, Stretch Knit, Ribbed Seamless, Weightless Layers, and Woven Nylon. This structured approach to merchandising suggests Nike and Skims are moving beyond the compression-focused positioning of the inaugural September collection to establish NIKESKIMS as a lifestyle brand with multiple product expressions rather than a single-category activewear line.
Kim Kardashian visited the pop-up on Feb. 1 to officially launch the London activation.
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Paris launch anchors global rollout
TThe Selfridges London pop-up is part of a coordinated European launch strategy that positions the brand within Nike’s most prestigious retail environments. In Paris, the activation centres on the Nike House of Innovation PAR/002, in the heart of the Champs-Élysées.
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About NIKESKIMS
NIKESKIMS was announced in February 2025 as a collaboration between Nike and Skims, combining Nike’s performance sportswear expertise with Skims’ body-sculpting technology. The brand launched its first collection in September 2025 after production delays pushed the debut from its originally planned Spring 2025 release. Products are available through Nike.com, Skims.com, and select retail activations. The partnership is structured as a five-year collaboration.
