LATEST – Page 206
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News briefs
Maui Jim has become the official eyewear supplier of the...
Maui Jim has become the official eyewear supplier of the European Tour, the men's professional golf tour. The Hawaiian brand of sunglasses is already the eyewear partner of the ATP Tour and the Manchester United football club. It also sponsors numerous well-known athletes.
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News briefs
Dunlop has extended its partnerships as the official ball sponsor...
Dunlop has extended its partnerships as the official ball sponsor at four Association of Tennis Professionals (ATP) and Women's Tennis Association (WTA) tournaments. The revised partnerships will see the brand provide the new Dunlop ATP Official Ball for major European tournaments including ATP Masters 1000 – Rolex Monte Carlo Masters, ...
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News briefs
Nike and the Paris Saint-Germain (PSG) football club have announced...
Nike and the Paris Saint-Germain (PSG) football club have announced that they are extending their technical partnership until 2032. Nike will provide the kit for the PSG's men's and women's sections as well as their handball team. The exact figure of the new deal has not been unveiled. Nike has ...
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News briefs
Puma will be supporting the Museum of European and Mediterranean...
Puma will be supporting the Museum of European and Mediterranean Civilizations (Mucem) in Marseille until 2021. The brand is the technical sponsor of the Olympic de Marseille, also known as OM, the French football club in Marseille that plays in Ligue 1, and the partnership is said to be a ...
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News briefs
In an unusual move for an outdoor brand, Garmont was...
In an unusual move for an outdoor brand, Garmont was a main sponsor of a “football” event. The charity event “Notte dei Re,” the Italian for The Night of the Kings, which was held at the iconic Foro Italico in Rome on June 2, saw the participation of former football ...
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Short stops
Speedo has become the exclusive swimwear supplier for this year's...
Speedo has become the exclusive swimwear supplier for this year's Barcelona Triathlon by Santander race
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Life Fitness is the official fitness equipment partner for the...
Life Fitness is the official fitness equipment partner for the Wimbledon tennis tournament, which will come to an end on July 14
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Nike has extended its five-year-old sponsorship of the Brighton football...
Nike has extended its five-year-old sponsorship of the Brighton football club, which plays in the English Premier League
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Macron has extended its technical sponsorship deal with Club Brugge,...
Macron has extended its technical sponsorship deal with Club Brugge, a football club that competes in the Belgian first division, based in Bruges
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Under Armour has signed a deal that makes it...
Under Armour has signed a deal that makes it the title sponsor of the TransRockies Run, a stage race for 350 runners across the continental divide between Buena Vista and Beaver Creek, through the Colorado Rockies
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Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born...
Montane has unveiled its sponsorship of Galen Reynolds, the Canadian-born ultra-trail runner
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Julbo Eyewear has announced an exclusive eyewear partnership with the...
Julbo Eyewear has announced an exclusive eyewear partnership with the Garmin Dirty Kanza, the bicycling challenge held on the gravel roads through the Flint Hills of central Kansas
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News briefs
Nike has announced that it is signing on to the...
Nike has announced that it is signing on to the Fashion Industry Charter for Climate Action, an environmental commitment under the United Nations (UN) Framework Convention on Climate Change. The Charter, which was launched at COP24 in Katowice, Poland, in December 2018, goes beyond previous industry-wide commitments. It targets a ...
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Article
Adidas loses a court fight over its Three Stripes
The General Court of the European Union decided today to uphold a previous decision made by the European Intellectual Property Office (Euipo) that nullified a three-stripe trademark that Adidas had registered in 2014 for clothing, footwear and headgear. The news led to a drop of more than 2 percent in ...
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Article
Amer invests in winter sports after a strong rise in sales
Amer Sports has decided to invest €30 million over the next 12 months in the modernization of its ski manufacturing facilities in Austria and the logistics in the segment. The program, which was part of the group's long-term strategy, has been approved by China's Anta Sports Products and its other ...
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Article
Adidas and Nike back women’s football
Adidas has signed up as a founding partner of United for Girls, a new initiative from the U.S. Soccer Foundation aimed at increasing opportunities for girls and women from underserved communities to play football. Adidas' participation in United for Girls is part of the brand's “She Breaks Barriers” initiative to ...
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News briefs
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the...
VF Corp. has inaugurated a 16,000-square-foot U.K. headquarters in the center of Soho, in London. The seven-story building, Axtell Soho, will be used as a showroom for buyers as well as a place for the group's staff to host meetings and share ideas. The building features dedicated floors for The North ...
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News briefs
On June 17, Ratnakar Lavu became Nike's first global chief...
On June 17, Ratnakar Lavu became Nike's first global chief digital information officer, in charge of digital technologies. He reports to Eric Sprunk, chief operating officer. Lavu was most recently chief technology and information officer at Kohl's, the American retail chain, heading up its IT, digital and consumer technology. Before that, ...
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News briefs
Under Armour has made Sean Eggert its senior vice president...
Under Armour has made Sean Eggert its senior vice president of global sports marketing. He will be reporting to Alessandro de Pestel, chief marketing officer. Eggert was last with Red Bull, where he was in charge of about 160 initiatives, such as a recent partnership with USA Basketball, several action ...
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News briefs
VF Corp. has appointed Cameron Bailey as vice-president of global...
VF Corp. has appointed Cameron Bailey as vice-president of global supply chain, effective June 1. He replaces Tom Glaser, who has left VF after 18 years to take over the role of chief operations officer at Tapestry, formerly known as Coach Inc. Bailey has spent his entire career in manufacturing ...
