LATEST – Page 229
-
News briefs
Altra has also released an ultrarunning documentary on its Altra...
Altra has also released an ultrarunning documentary on its Altra Running YouTube channel. The 22-minute video, called “Balance,” profiles Nicole Kalogeropoulos Bitter, Kyle Pietari and Cory Reese as they train for and compete in the grueling Western States 100-Mile Endurance Run. While striving to cross the same finish line, the ...
-
Short stops
Puma makes another big move into basketball by signing up...
Puma makes another big move into basketball by signing up DeMarcus Cousins, an NBA champion who plays with the Golden State Warriors, through a multi-million-dollar contract
-
Short stops
Nike has extended its one-year-old contract with the Tottenham Hotspur...
Nike has extended its one-year-old contract with the Tottenham Hotspur football team in England for 15 more years, such that it will expire in 2033
-
Short stops
Adidas has extended its eight-year-old sponsorship contract with the French...
Adidas has extended its eight-year-old sponsorship contract with the French Olympique Lyonnais football club until 2025
-
Short stops
Adidas has a signed a sponsorship deal with the Real...
Adidas has a signed a sponsorship deal with the Real Kashmir football club, which plays in India's first division
-
Short stops
Babolat has announced the continuation of its sponsorship deal with...
Babolat has announced the continuation of its sponsorship deal with Dominic Thiem, the 25-year-old Austrian tennis champion
-
Short stops
Le Coq Sportif has signed up as the sponsor of...
Le Coq Sportif has signed up as the sponsor of the Spanish Movistar cycling team
-
News briefs
VF Corp. has announced that Steve Rendle, the company's chairman,...
VF Corp. has announced that Steve Rendle, the company's chairman, president and chief executive, has been recognized by Corporate Responsibility (CR) Magazine as a Responsible CEO of the Year, in the public company category. Rendle was one of six chief executives honored by the magazine at the awards gala that ...
-
News briefs
VF Corp. is making available to consumers the « sourcing maps »...
VF Corp. is making available to consumers the « sourcing maps » for ten of its brands' most iconic products. The sourcing maps, which can be viewed on VF's sustainability website, are meant to ensure transparency about every step in the production of VF's apparel and footwear. The interactive maps show the ...
-
News briefs
Phil Knight, the co-founder and chairman emeritus of Nike, has...
Phil Knight, the co-founder and chairman emeritus of Nike, has donated 12 million shares of Nike stock worth $990 million to an unnamed charity, according to a financial document that Nike has recently filed with the Securities and Exchange Commission. The regulatory filing notes that Phil Knight and his wife, ...
-
News briefs
Nike is venturing into virtual athletics in its sports marketing...
Nike is venturing into virtual athletics in its sports marketing strategy, having just signed Jian “Uzi” Zihao to its first e-sports endorsement deal. The move comes just as Michael Jordan is becoming a shareholder in Axiomatic, which controls the Team Liquid, rated as the third-largest player in professional e-sports. Zihao ...
-
News briefs
Altra, the American brand of running shoes recently acquired by...
Altra, the American brand of running shoes recently acquired by VF Corp., has signed a sponsorship deal with a 40-year-old distance runner, Kara Goucher, who was formerly sponsored by Skechers. Goucher competed for the U.S. in the Beijing and London Olympics in 2008 and 2012. She was the silver medalist ...
-
News briefs
Vans has achieved nearly half the “mindshare” value of Nike...
Vans has achieved nearly half the “mindshare” value of Nike in the U.S. for the current season, according to Piper Jaffray's latest Taking Stock With Teens survey. Besides Vans, Adidas, Lululemon and Crocs showed progress. Surprisingly, Crocs tripled its mindshare as compared to the spring of 2017, reaching the 12th ...
-
Article
Nike thrives on digital and marketing investments
Abundant investments in digital capacity and marketing have helped Nike to outperform its own projections for the three months to the end of August, with wide-ranging increases in sales and profits.The Nike group raised its quarterly profit by 15 percent to $1,092 million on a sales jump of 10 percent ...
-
Article
Under Armour continues staff rejig
Under Armour has reinforced its management team with two appointments, but it has earmarked an enlarged budget for an estimated 400 extra layoffs this year.Under Armour already announced a round of 277 staff cuts last year to shift its resources to more productive areas, such as international expansion and online ...
-
News briefs
VF Corp. has announced that it has chosen Denver for...
VF Corp. has announced that it has chosen Denver for its new global headquarters. Building renovations are scheduled to start early next year with a completion date in early 2020. The new 285,000-square-foot headquarters will be located in the Lower Downtown, or LoDo, district, Denver's oldest neighborhood and the home ...
-
News briefs
Tina Rolén, former marketing director at Haglöfs, has joined VF...
Tina Rolén, former marketing director at Haglöfs, has joined VF Corp. to take the marketing lead at Vans in Europe, the Middle East and Africa (EMEA). Rolén has spent many years in the sports, outdoor and fashion industry, working with brands from Nike and Adidas to Mini Rodini and Haglöfs. ...
-
News briefs
Puma has announced a long-term partnership with Adriana Lima, who...
Puma has announced a long-term partnership with Adriana Lima, who will be the new ambassador for the women's training business. She will represent Puma in marketing campaigns globally. Lima, 37, has been in the fashion industry since the 1990s. She boasts 11.7 million followers on Instagram, where she shows that ...
-
News briefs
Puma has announced that Luis Suárez, the striker of Barcelona...
Puma has announced that Luis Suárez, the striker of Barcelona FC, has inked a boot deal with Puma Football. Before joining Puma, Suárez had been sponsored by Adidas for 11 seasons. Prior to joining Adidas in 2008, he wore Nike soccer boots. The 31-year-old player will now be wearing Puma ...
-
News briefs
Speedo has announced a partnership with Team UK for the...
Speedo has announced a partnership with Team UK for the Invictus Games. As part of the deal, the British swimmers taking part in this year's Games, which will be held in Sydney on Oct. 20-27, will be dressed in Speedo. The Invictus Games are an international adaptive sports event for ...
