LATEST – Page 237
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News briefs
Starting next month, Adidas will replace Puma after five years...
Starting next month, Adidas will replace Puma after five years as sponsor of the Leicester City football club, which plays in England's Premier League. The duration of the new contract has not been specified. This comes after Leicester City finished ninth in the Premier League, ending the season with a ...
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News briefs
Puma has replaced Macron as the sponsor of the Crystal...
Puma has replaced Macron as the sponsor of the Crystal Palace Football Club from the next season, supplying the team's uniforms and partnering with it for the sale of replica jerseys and other items. Dubbed as the Eagles, the team plays in the English Premier League.
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News briefs
Macron has announced two more technical sponsorship agreements. In one...
Macron has announced two more technical sponsorship agreements. In one of them, the fast-growing Italian company, whose sales grew by 18 percent last year to €83 million, will replace Umbro as the sponsor of a French football club in the national second league, the Racing Club de Lens, for the ...
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News briefs
Sergio Tacchini has announced a new partnership with Francesca Schiavone,...
Sergio Tacchini has announced a new partnership with Francesca Schiavone, the first Italian woman to win a singles Grand Slam event, with her victory at the French Open in 2010. The collaboration made its debut at the ongoing Internazionali BNL d'Italia in Rome, where Schiavone will be wearing items from ...
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News briefs
UYN, the new brand of Treré Innovation whose name stands...
UYN, the new brand of Treré Innovation whose name stands for Unleash Your Nature, has signed up as baselayer sponsor of the German alpine ski team, which was previously sponsored by Falke. UYN is also sponsoring the Italian and Austria ski teams, replacing X-Bionic, which is concentrating on its sponsorship ...
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Short stops
Italy's Acerbis has become the technical partner of VAFC, the...
Italy's Acerbis has become the technical partner of VAFC, the football club of Valenciennes, France
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News briefs
Adidas is the brand that is pictured most on Twitter...
Adidas is the brand that is pictured most on Twitter and Instagram, according to an analysibs by Brandwatch. In April, Adidas' logo appeared in 6,664,170 unique images, which means in 154 new images every minute, or three new images every second, Brandwatch explains. Adidas is followed by Nike, whose logo ...
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Article
Under Armour posts mixed results
Lifted by its growth abroad, Under Armour posted a sales increase of 6 percent to about $1,200 million for the first quarter, up by 4 percent in constant currencies. The increase was entirely driven by international markets, which grew by 27 percent - or by 19 percent in constant currencies ...
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Article
Amer Sports is buying Peak Performance
Peak Performance is to be acquired for about €255 million by the Amer Sports group, complementing the apparel offerings of Arc'teryx and Salomon with those of a more urban and women-oriented brand that has plenty of room to expand in international markets.The Swedish brand of ski, outdoor, golf and fashion ...
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Article
Amer Sports cuts back on footwear distribution
Sales of outdoor shoes declined at the Amer Sports group in the first quarter, as the owner of the Salomon brand continued to clean up its distribution, in an effort to reduce promotional sales.Footwear sales were down by 9 percent to €141.1 million for the three months, which was a ...
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Article
Columbia grows the most in Europe
Out of all the regions where Columbia Sportswear operates, Europe recorded the largest revenue growth in the first quarter of 2018, helping the U.S. outdoor group to post record profits and margins. Continuing the strong performance registered during the fourth quarter of last year, sales soared in the first three ...
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Article
Boardriders outlines its new management structure
Without waiting for the formal closing of its acquisition of Billabong International, which took place as planned on April 24, Boardriders announced the establishment of a new leadership team that includes existing managers from the two groups and two external recruits. It does not include Neil Fiske, the former chief ...
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News briefs
Adidas has started serial production of its AM4NYC running shoe...
Adidas has started serial production of its AM4NYC running shoe at its Speedfactory in Atlanta. The shoe, whose name stands for Made for New York City, became available in the U.S. at retail on April 27. As previously reported, the company's American facility and its German Speedfactory in Ansbach are ...
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News briefs
About 200 people moved into Adidas France's new head office...
About 200 people moved into Adidas France's new head office last month, in the business district of Strasbourg-Archipel, across from the European Parliament. The office has been transferred there from Landersheim, a small village in the Alsace where Adidas France was built up by Horst Dassler from 1973, after a ...
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News briefs
Amer Sports has restated its 2017 results based on new...
Amer Sports has restated its 2017 results based on new IFRS accounting rules. Revenues were increased by €24.1 million to €2,709.3 million, with increases of €3.8 million for Outdoor, €5.8 million for Ball Sports and €14.5 million for Fitness. Net income for the year was adjusted down by €0.4 million ...
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News briefs
Lululemon Athletica has announced the appointment of Patrick Guido as...
Lululemon Athletica has announced the appointment of Patrick Guido as its new chief financial officer. The appointment is effective April 30. Guido joins from VF Corp., where he served as treasurer and vice-president of corporate development. At Lululemon, he will report to the company's chief operating officer, Stuart Haselden. Guido ...
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News briefs
Columbia Sportswear has appointed Mary Ellen Glynn as director of...
Columbia Sportswear has appointed Mary Ellen Glynn as director of corporate communications and Sara Bradshaw as corporate communications manager. Glynn comes from the public sector, where she worked, among other roles, as deputy press secretary and special assistant to President Bill Clinton and communications director for Ted Kulongoski, governor of ...
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News briefs
Columbia Sportswear has also announced the appointment of Snow Burns...
Columbia Sportswear has also announced the appointment of Snow Burns as global vice president of marketing for Mountain Hardwear, with the task of redefining the way in which such an outdoor brand should connect with consumers in the new digital age. Burns spent ten years in Silicon Valley, running the ...
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News briefs
Puma has struck a global licensing partnership agreement with the...
Puma has struck a global licensing partnership agreement with the Fossil Group for the design, development and distribution of Puma watches and wearables until 2028. The company has been growing rapidly in the running and training categories in recent years, and its management indicated earlier that it was considering moves ...
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News briefs
On the hottest day in the London Marathon's history, Eliud...
On the hottest day in the London Marathon's history, Eliud Kipchoge glided to victory on Nike Zoom Vaporfly Elite running shoes. The footwear featured new 3D-printed textile uppers created with a technology called Flyprint. The uppers are produced through solid deposit modelling (SDM) that involves a process where TPU filament ...
