LATEST – Page 316
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Smith Optics is working together with Outdoor Tech to offer...
Smith Optics is working together with Outdoor Tech to offer adult ski and snowboard helmets for adults and children with embedded earphones, using wireless Bluetooth technology
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Aquasphere has launched the polarized lens version of its award-willing...
Aquasphere has launched the polarized lens version of its award-willing Kayenne swimming goggle
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Lacoste is launching again a tennis racquet, but company officials...
Lacoste is launching again a tennis racquet, but company officials state that it is not meant to compete with the specialists in the specialty retail segment, but rather to back up its image and its heritage in its own stores
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Le Coq Sportif is selling on its web store and...
Le Coq Sportif is selling on its web store and its concept shops a capsule collection of five sneakers featuring prints from the Liberty Art Fabrics collection
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Dainese, which has come under new ownership as reported, is...
Dainese, which has come under new ownership as reported, is extending its skiwear line into the premium segment of the market
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Booking a bigger booth at the Ispo Munich fair, Buff...
Booking a bigger booth at the Ispo Munich fair, Buff is presenting no less than 160 different hats
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Sätila is adding some technology to its Swedish-made beanies...
Sätila is adding some technology to its Swedish-made beanies
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Nike has developed a capsule collection of training clothing together...
Nike has developed a capsule collection of training clothing together with a Berlin designer, Johanna F. Schneider, which will be available through its Nike Lab website from Feb. 26 as well as at the Voo Store in the German capital
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News briefs
As already announced in our last issue, Skins, the Swiss-based...
As already announced in our last issue, Skins, the Swiss-based compression apparel company, has launched a cheeky advertising campaign to support its criticism of the current leadership at Fifa, the international football organization. The company proclaims itself a proud “official non-sponsor” of Fifa, as a means to highlight “unshared brand ...
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Aaron Blunck, the Olympic freeskier, has signed an endorsement deal...
Aaron Blunck, the Olympic freeskier, has signed an endorsement deal with Poc Sweden for a signature series of helmets, goggles and sunglasses due to be launched next autumn. Poc, which is owned by Black Diamond, is heading into the third year of a partnership with the U.S. Freeskiing Team.
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Macron and S.S. Lazio have unveiled a new home jersey...
Macron and S.S. Lazio have unveiled a new home jersey that will be used by the Italian football team throughout the second half of the season, to celebrate the 115-years anniversary of the club. The new stylized eagle Lazio Football Kit made its debut in the Serie A match against ...
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Quiksilver will soon have a series of “.surf” web addresses....
Quiksilver will soon have a series of “.surf” web addresses. The maker of surf wear has joined Minds + Machines' pioneer program to secure a number of .surf domain names, including quiksilver.surf and others such as camp.surf, wetsuits.surf, roxy.surf and more. Other companies like Hurley and Billabong have also secured ...
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Bridgedale's MerinoFusion performance ski socks are going to be endorsed...
Bridgedale's MerinoFusion performance ski socks are going to be endorsed by the U.S. National Ski Patrol, the Professional Ski Association of America and the American Association of Snowboard Instructors. In addition to these endorsements in the U.S., Bridgedale's outdoor socks have been adopted by the 32 mountain rescue teams across ...
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Stiga is the new blade supplier for the national table...
Stiga is the new blade supplier for the national table tennis teams of Hong Kong and Singapore
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Puma has extended its 10-year-old contract with the Ghana Football...
Puma has extended its 10-year-old contract with the Ghana Football Association for an unspecified number of years
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Florinda Bogner, daughter of Willy Bogner, will act as the...
Florinda Bogner, daughter of Willy Bogner, will act as the face of the Bogner eyewear collection licensed by Rodenstock
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Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's...
Eddie Pepperell, a promising 23-year-old golf professional, has joined Wolsey's team of sponsored “pioneers” for its spring/summer 2015 collection
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Brooks Running has signed up two American running champions, Dorian...
Brooks Running has signed up two American running champions, Dorian Ulrey and Matt Hillenbrand, to its so-called Brooks Beasts team
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Quiksilver has re-appointed Todd Richards as lead ambassador in its...
Quiksilver has re-appointed Todd Richards as lead ambassador in its snow team for the North American region
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Tiger Woods is endorsing Full Swing golf simulators
Tiger Woods is endorsing Full Swing golf simulators
